Click For Larger Image

A prerequisite for strategic decision-making is the breakdown of the enterprise into strategic business units (SBUs) so that it is possible to analyse the markets specifically corresponding to the products in the strategic business units. In STRATEGIC PLANNER, SBUs may be individually defined; taking any dimensions there may be (e.g. products, regions) into account. In order to evaluate your SBUs, the desired criteria, such as market attractiveness, relative competitive advantage and success factors, may be created as so-called "facts". These are evaluated simply by mouse-click, as shown in the following profile comparison.

Contact us for more information - Click Here