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STRATEGIC PLANNER - Portfolio Analyses
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Portfolio Analysis

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Portfolio analyses are essential tools in order to carry out an analysis of market position, for instance. There are diverse portfolio analyses available in STRATEGIC PLANNER. The integrated drill-down and drill-up functions enable detailed analyses regardless of hierarchy. Various types of portfolio analysis may be individually defined and depicted according to your individual requirements, for instance:

  • Industry attractiveness–business strength matrix (McKinsey)
  • Growth-share matrix (Boston Consulting Group)
  • Life-cycle portfolio matrix (Arthur D. Little)
  • Resource allocation portfolios
  • Competitor and line of business portfolios
  • Individualised portfolios

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